In order to be successful in this business you have to market and promote yourself in someway. Marketing is the overall strategy to attract your fan base to your brand and build awareness to your product. Promotion is putting that plan to work using business tactics to entice your fans/consumers to buy your product. When creating your marketing plan you must know who is your target audience, who are your demographics… Ask yourself – Who listens to your music? What makes you stand out? When promoting, think outside the box. Think online and offline. Having an effective marketing plan with a great promotional strategy can lead you to the path of SUCCESS!!!